Section 1. – Niche Selection

Passion Project vs. Calculated Niches: Which is More Profitable?

Finding a niche that is both massively profitable and personally enjoyable for you to work in can be difficult for internet marketers. Unless you’re interests are ultra-specific, and fall well outside of the bounds of mainstream culture, it’s likely that you’ll end up competing with hundreds, or even thousands, of other opportunistic internet marketers trying to make money in the same niche. While the major mainstream niches are often saturated with competition, made up of both passionate enthusiasts and activists, and imitators trying to make the most of a popular niche, it can still be possible to exploit the dynamics and possibilities of these niches in your favour.

Is it possible to make a better living from dominating popular niches than by dominating ultra-specific ones? It’s certainly a bigger market to play in, but on the whole the answer is most likely no. There are several reasons for this. Firstly, the amount of effort and work required to dominate an ultra-competitive niche is massive, and the time dedication can prevent you from working on other projects. Secondly, with the massive amount of competition, you’re constantly worrying about your competitors and trying to anticipate their moves. This isn’t the mark of a happy business, so unless you can remake the market in your image, you’ll ultimately spend equal amounts of time looking backward as you do looking forward.

If you think you can handle this, then go ahead and give it a shot. If you’ve got the dedication (and most importantly, the passion) then you may well end up near the top of the pile. However, there are other avenues to online success, mostly through the use of ultra-specific and specialized niches that can yield massive rewards to those that research them before entering the marketplace. These niches aren’t ultra-competitive like their more general counterparts, and the audience size isn’t as wide, however they can offer massive payouts for those that are smart enough, and dedicated enough, to master their dynamics and market possibilities.

So, which one is for you? The ultra-profitable and hugely time consuming passion project, or the more refined and calculated ultra-niche idea? In the end, most online empires seem to be built on a combination of the two — years of hard work and research in a field that the entrepreneur is passionate about, combined with the calculations and hard data that come with a large amount of research into markets and commercial viability. In the end, this is where you want to be. There’s nothing worse than being involved in something with no idea of where you’re moving and how you’re going to get there, and you can’t ride the market forever. Invest some time into planning what niches your project will excel in, and it’ll pay off big in the long run.

If you need help in finding profitable niches with little competition grab this free report that will show you how to do exactly that. It covers a few niche finding methods that only a few people know about and use effectively.

=> The secret to finding profitable niches

Tutorial: Niche Marketing A–>Z

Welcome to the first part in this tutorial series: Niche Marketing A-Z

This will be an ongoinbg series with regular posts that will take you through the basic principals of building your niche business.

You can find the whole series in one place by clicking on the “Niche Marketing A –>Z” topic on the right side bar, there you can find each post from the start.

I hope you find it usful and insightful.

Why most fail and how to avoid it..

It’s a powerful headline, and as sad as it seems it’s a very real one. The scary fact is in percentage terms most of you reading this post will fail to reach your goals online. I know the reason for this – I know how to avoid this – and in this post I’m going to share it with you.

I’m going to be honest with you, I’m not a numbers man I’m an ideas man. I think in pictures and dream in full HD but I can’t remember my own phone number and Maths was always a foreign language to me! In school it was always “must try harder” and “fails to commit to his work.” My teachers gave up on me as just lazy and I was left to daydream in class most of the time.

I won’t bore you with the long version but it turned out that I had Dyslexia and ADHD. My memory is rubbish and my attention span is very short but you know what? I wouldn’t have it any other way. Because of this I feel I know myself very well, I have had to adapt to many things and through that process I have got to know my strengths and what I struggle with. These days I play to my strengths and use tools and outsource the stuff I find tricky, rather than just putting off or worse still not doing the things I find difficult or boring. I use software where I can to automate and handle the boring stuff and I outsource the rest. This has been the most important lesson to learn in my life. I’m not saying give up if you can’t do something, it’s important to learn as much as you can about your business but you will soon find what you enjoy, what you are good at and what tasks are more of a challenge. So don’t beat yourself up about it, we are all made different thankfully and what one person finds impossible another will find a walk in the park.

Ask yourself this: What do you think would happen if you forced yourself to do the stuff you found frustrating, difficult or boring? I can answer that for you – you will either end up with something substandard or you would just give up and move on to something else. Now that’s the shame of it, so many people start on the right path but then give up once they hit a mental road block. If they had looked for some help they could have continued doing the tasks they found rewarding and interesting and not lost the fun element of the project which is so essential. Before you shout at your monitor – “I can’t afford to pay people to work for me!” That’s fine, if you don’t have any funds to get others to help, you can still find help through sharing resources. Through forums you can offer your own services like copy writing for example in return for someone creating a header for your website. Why spend time leanring Photoshop to create a header when you can write a sales letter which comes easy and get a header in return.

So if you want to buck the trend and succeed where others fail then find what you do best and do it! Then I’ll help you with the other stuff. Luckily in the internet marketing world there are quite a few clever chaps and they are forever bringing out tools for making our life easier and helping us make money. If you sign-up to the NMN newsletter at the top I’ll make sure you hear about the tools that work and the resources I use to build my own business.

So if you only take away one thing from this blog then I hope it’s this – know yourself, know your strengths – and do what you do best!

So what’s it all about?

Well ironically niche marketing can cover a very broad range of subjects and activities, but when we talk about niche marketing as a genre it is referring to a method of marketing to a very targeted area of any given market. This enables us to gain access to a small part of a much bigger marketplace where there will be less competition and much better opportunity to make money.

To summarize the process in its most basic form successful  niche marketing is about finding just the right niche, researching what the target audience is looking for in that niche and what problems  if any they are having, then providing them with what they are looking for or solving the problems they were having, then it’s simply a case of showing your target audience that you have the answer to their problems or the info that they need. It’s a simple idea but when implemented correctly  can be as effective as any marketing method on the net. The simplicity is the key to the whole deal. This process is about making the best possible choices at every stage and using the best possible tools to help you achieve your goals along the way so the end product is as good as it can possibly be.

If you want to join us on this journey when we crack the niche marketing  code simply subscribe to the newsletter at the top of the right hand column and I’ll let you know each time a new lesson is created and you will also be first in line for a great selection of Niche Marketing goodies too!  I can’t say too much about what we have for newsletter subscribers just yet as Paul has made me promise not to tell anyone until the package is complete and seriously now folks.. he WILL kick my ass if I tell you so you’ll just have to wait and see but I can tell you it will be worth waiting for, I’m not just talking about eBooks here, listen.. if I said free memberships, free software and possibly top marketing scripts you won’t be far away from what might be on offer, but you didn’t hear that from me OK?
So get your first name and email in the box while the going is good and let’s get stuck in..

In the next post I’m going to reveal why most of you will fail to achieve your goals online. Come back tomorrow to find out why and how to avoid it..

Welcome to Niche Maketer News!

Over the coming weeks and months myself and my business partner Paul Kinder will endeavour to walk you “step by step” through every aspect of Niche Marketing from A-Z.  We’re going to break down each step and highlight the tools you need and the techniques you should know in order to achieve the best results online, so if you keep this site in your favorites and subscribe to the email updates, we’ll give you everything you need to succeed, and the best bit? You get it for free! Just give us your main email address and your first name in the box at the top right of this page and we’ll give you back a heap of experience, knowledge and advice that WILL make a difference to your business online.

We both know how hard it is to get started online, when you’re at the beginning the path can seem long and confusing so we’d like to make things a little clearer and help steer you in the right direction.

I like to think of this as a community site so if you have any questions about any of the issues raised on each post feel free to post a comment below it and either Paul or I will be happy to help answer your question.

In the first series of articles we’ll be looking into what Niche Marketing is all about and discussing why so many new online marketers fall at the first hurdle.