Archive for March, 2010

March 11th, 2010

Red Hot Niches – How To Find Them

I know I have covered niche selection in previous posts but I want to come back to this briefly as I think there’s plenty more to cover.

I have already said that if you get this part wrong you’ll be struggling from day one, this is true, even with effective strategy and good traffic and good SEO skills etc you will still be on an uphill climb if no one wants what you are trying to offer them.

On the flip side, if you hit a red hot niche that is in demand, has little competition and you have something of value to offer then exactly the reverse is true. It would be so easy to be successful in this type of niche you would have to be deaf, blind and wholly incapable not to make a profit. You would be making sales from the start with little promotion, life is a breeze when you hit just the right niche at just the right time.

I’m not going to pretend that these types of niche are abundant and you can trip over them everywhere you go but what I can tell you avid readers is that if you know what to look out for you can spot them easily when they come along. If you are ready and waiting when they arrive and you can get in early then the profit potential is limitless for this type of niche.

So by now you’re probably thinking OK stop with the cloak and dagger stuff and give us some examples already! Oh I wish I could dear I.M’ers, I am a giving kind of guy and while I’m always happy to give you the benefit of my experience I’m not about to hand you a mega secret highly profitable super niche just because you asked me! That would be a lil’ silly, and costly from my point of view.

BUT.. I can tell you how you can spot these niches, how often they arise and where to look for them.
The word ‘niches’ is used so much sometimes it’s hard to relate what an actual niche is to real life, but you will find that red hot niche opportunities appear reasonably frequently if you are looking for them. 

A very successful acquaintance once told me that he makes a six figure income every year by simply flicking through O magazine, Oprah’s lifestyle mag?  Now that is the sort of tip that if you were willing to put in the time can make you some serious money, why? Because Oprah is a trend setter, quite often a hot niche is born just by appearing on Oprah, so if you were to watch closely and put a quick blogger blog up on the ‘hot topic of the moment’ I KNOW you will generate big traffic and in turn a decent affiliate income. OK it would take a bit of practice but after a few goes you could spot a potential hot niche in no time, build a blog with the niche keywords in the title, post daily and bam! Within days you’re at No. 1 in Google and getting 1000+ visits a day. It’s not going to be hard to turn a modest income from that sort of attention now is it!

So that’s one way to spot a hot niche, another? Reality shows, they are the biggest thing on TV right now and if you pay attention you can spot when an immerging talent is destined for great things. Here’s an example, a few years back before straight talking English folk were all over US TV there was a singing competition in the UK called The X Factor and one hopeful contestant was named Leona Lewis, now anyone with half a brain could see she had serious talent and there was a good chance she would go on to either win or do well in the pop charts, so early on I registered a web domain with her name and built a quick fan site, each week I blogged about her progress in the competition so by the time she won I had a site with a good few posts that was already in sight of Google, I continued a quick post every few days and after the tabloid press attention died down I was sitting there at number 3 for the search term ‘Leona Lewis’, the site quickly became an authority site for Leona and got huge traffic.

It hadn’t taken more than a few hours work in total and within a few weeks I had a major hot niche and I was right at the top! Obviously a well placed domain name helped allot in this case but that’s the great thing about spotting newly developing niches, the premium domain names are still available because the main audience has yet to see the potential so you get the fast action bonus!

There you have just a few examples of how you can find a smoking hot niche under your very nose, every day ready and waiting, you just have to keep your eyes and ears open.

So if you are still looking for a niche to start with it;’s worth remembering that new and exciting niches are continually emerging you don’t have to go with the same as everyone else, in fact it’s good to try something different, just be sure to do your research to make sure that what your looking at has enough potential to be profitable in the long term.

For more tips and a free report on uncovering profitable niches take a look at Micro Niche Finder